Effective Voice Broadcasting Campaigns

Are you ready to setup your first voice broadcasting campaign? Then congratulations are in order; you have chosen a great way to reach your customer: voice broadcasting is flexible, cost effective and scalable. Yet, there are few things that you should keep in mind before starting the campaign if you want to make the most

of it :

 

Ø  What is the purpose of your campaign? Make sure that you know what the robocalls are for: do you want to acquire new customers or improve customer loyalty? The messages should be tailored differently in each of the cases above

Ø  How many people do you need to reach? Most marketers who implement automated voice messaging campaigns try to reach as many people as possible. Remember that there is no need to call people outside your target demographic just because  voice broadcasting is cheap; they will never become your clients and you only risk to annoy them

Ø  Deliver clear and to the point messages. Don’t record never-ending voice blasts. People are busy, so they might hang up before they get to the best part. State the purpose of the call and your pitch in the first 10-20 seconds

Ø  Interact with your customers as much as possible. Automated calling platforms offer you the opportunity to get feedback from your customers within the same call. This is an opportunity you shouldn’t waste. You can collect valuable data to help you improve your product/service or your future campaigns

Ø  Know your target audience. Are you talking to teenagers, stay-at-home moms, busy executives or retired people? Each of these categories has a different vocabulary and you should speak their language. Make them feel comfortable during your robocalls and you will have a better chance at turning them into paying customers

Ø  The campaign is not over when the last call was delivered. This is when your marketing skills have to come into play. Analyze your voice blasting campaign: how many people offered you feedback, what was their feedback, how many sales did you make in the first week(s) after the campaign and so on. Gathering and analyzing all this data will give you the opportunity to build better and better voicebroadcast strategies.