The ‘fair’ in fairness creams

The commercial starts with a tan girl sitting sad and feeling miserable about her complexion. Everyone at office or in her family avoids her; the girls make of of her while the men ignore her. The girl is depressed and feels hopeless because she can’t achieve anything and no one likes her. Why? Because she has a dark complexion. Then her friend who is fair and pretty and everyone is friends with her comes to her and consoles her on not be sad but use this ‘fairness’ cream which will work wonders on her skin. She uses it and poof the magic cream does wonders to her skin. She turns into a beautiful girl with fair and spot less skin and suddenly achieves everything she wants in life; gets a dream job and all the boys suddenly seem interested in her too! These advertisements have convinced us that, if you have a dark complexion, you won’t be accepted in this society. But is everything fair in the advertising game?

We are obsessed with fairness and that is evident from the way these creams do brisk business in the country. We must know how a person gets

skin colour. There is a pigment in the body called Melanin. Now more the melanin in the skin the darker the skin is. Melanin has its own useful effects like it blocks cancer causing rays of the sun so you would find that coloured people get less skin cancer than white people and also coloured people get less sun burns. Now fairness creams block the Secretion of the melanin in the skin thus making it less coloured.  A warning issued by the World Health Organization (WHO) says that the common ingredient in skin lightening products — mercury — can have adverse effects such as kidney damage, reduction in the skin’s resistance to bacterial and fungal infections, anxiety, depression or psychosis and also peripheral neuropathy. Aroma Magic Fair Lotion, a product of Blossom Kochhar Beauty Products Pvt Ltd, had the highest mercury level at 1.97 ppm, followed by Olay Natural White (1.79 ppm), a product of Procter and Gamble, India, and Ponds White Beauty (1.36 ppm) of Hindustan Unilever Ltd.

Where there is skin damage, there is also psychological damage caused by such products. The dark side of the fairness products is that they do not serve the purpose they are made for; no fairness cream or bar of soap can change your skin colour. Your skin colour is natural just like your eye and hair colour. When people use these products in an attempt to change their complexion, temporarily they may work, but in the long term they wear off leading to frustration, depression and the obsession of switching from one product to another.

Many dermatologists feel that suppressing the production of melanin can have adverse long-term effects. Cosmetic products only polish the skin superficially. What is important is to keep skin healthy and clean. Any tone is beautiful, whatever the shade. Why else would Westeners vie for Asian skin tone and go for bronzers and sun-tanned look?

Why you choose this site?

“We Believe Everyone Has Something Important to Say”, this is the tag-line of one of the best Voice broadcasting Services till date, known as “messagizer.com”. To begin with, a voice broadcasting service helps people to share a single voice file to as many as people they desire for, within seconds indeed.

In this high-tech world, to keep up with the competitors, especially in a field like this is one next to impossible task, but messagizer.com has always lived up to the expectations and made it tough for its competitors with its regular updating of services, UI, customer service, etc.

The first and the most essential feature which differentiates messagizer.com from other services is the User-Interface. The UI of the site is so elegant that it makes work easier for the user, irrespective of the user being a teen, youth or adult. People with the minimalist knowledge about internet can easily use this service too.

How does it work?

Well, it couldn’t have been simpler. The user only needs to record a voice or input a text-message and fill-in the required contacts. The messagizer.com does the work all by itself. This service offers a trail feature as “try it” for a user to test its efficiency and then sign up for the full.

This is a dream service for a business organization as it requires advertising to get known and develop its origin. All companies look to advertise in an easy budget and advertising through voice broadcasts and text-messages are the best in its field. 

messagizer.com offers its services to be used in two ways: One is by buying credits and using them accordingly and second is paying directly for the services used, depending on the group size. For instance, one can buy 100 credits for 9cents and make either a 30-Sec call or send two texts-messages. The other is, pay 7.50$ per month for a group size of 25 and call or text as much as the need persists. Their customer service is kindest at explaining the charges for these services.

The message displayed in their “Meet Us” tab is “There are a lot of automated calling services out there, but trust us, we’re not all the same. We’re not just a service you sign up for, we’re a company who cares”, this piece of text automatically creates a bonding between the service and its customer. The spam-call functionality is disabled in this service which attracts more respect towards itself. Just so as to impress the traffic on their site, they provide a feedback column on the homepage, where genuine reviews from people all over the world are posted.

Voice broadcasting is the right choice for the customer

Thus, the voice broadcasting of the client ought to be utilized for driving for expense decreases and deliberately centered worth improvements and also recognizing Voice broadcasting undertakings and controlling behavior.

Voice broadcasting and Strategy

As stated by Voice broadcasting methodology, dividing association procedures from the Voice broadcasting activities is improper. For example, if an association intends to accompany a minimal effort supplier technique, it might be suitable to focus on the wrong business expenses and pay notice to the voice of the client.

Then again, if the association expects to accompany a business initiative and quality creation procedure, it might be proper for the clients to guide Voice broadcasting exertions. Moreover, who might comprehend esteem superior to a client might? Voice of the client relies on upon the administration or the product offering.

In this way, it is fitting to listen to the right client voice as numerous associations work for various sets of clients.

The Market/product Matrix

Regarding picking a market/products, associations should comprehend them first. This might be carried out by grouping all the components that administer income in benefit looking for associations i.e. Markets (clients) and the administrations and items they buy.

A product offering is gatherings of items that are comparable characterize according to the clients' grouping. All the time, these could be substituted in the product offering and not any viable product offering. Business fragments are assembly of clients with comparable needs. In the event that a given association focuses on the quality, these fragments might mean either diverse essential for the criteria or distinctive worth criteria.

Despite the fact that focusing on a business sector fragment and product offering is hasty for some advertisers, today, many people are likewise focusing on the crossing point of product offerings and business sector fragments. Both product offerings and business fragments decrease the contrast between product offerings and sections correspondingly, leaving just the inward difference as a wellspring of obstruction, subsequently giving clearer and more coordinate information of the voice of the client.

Picking the Right Customers 

When picking a suitable market/product, one must first recognize certain vital standard and after that apply a uniform evaluation of the paradigm on all the markets/products that have been recorded. A standard criteria is made out of business development rate, business sector size, and intense force, piece of the overall industry, downstream service/product incomes and the edges inside the market/product.

Firstly, dispose of all elements that mean offering an item or administration to a certain fragment is not proper. Thus, survey the remaining variables in conjunction with the vital basis. The most looked for after chances might be those that score even more regarding satisfying the given model.

Voice broadcasting: Best for you

                                    

Voice broadcasting – “You Do It Yourself Online Call-Center”

In today’s world, companies need advertising in order to grow their network, build trusted relations, prove their integrity and dominate other companies of the same land. The best way of advertising that has evolved over the period is the voice-broadcasting and the text-messaging system; and this is where Voice broadcasting comes into play.

Voice broadcasting is a simple web-based online call center service which enables a user to access and utilize the services built for them and exploit their imagination and interests. The need for group-texting or group-voice calling is not only dependent on business chores, but it has a vast contrast over many things. For instance, someone decides to invite a mob of 40-50 people for a birthday party or a house warming ceremony, instead of wasting money on calling every individual, he/she can simply invite all of them with just a click. Will it not be more appealing if an invite is in a user’s own voice rather than a lifeless text? Well, yes it is.

Voice broadcasting offers many salient features:

·         Outbound Calls:

Users can send their interactive voice messages to as many people as they wish to.

·         Group Tex ting:

Type a single text and forward it in bulk with a single click.

·         Urgent Alert:

One of the critical features is an urgent alert as it rapidly delivers any emergency notifications calls and texts.

·         Virtual Phone System:

Provides a very low cost phone system and sets up with ease. No complications whatsoever! Plans start at 9$/month which includes 100 monthly minutes and a toll free or a local number.

·         Toll Free:

This website provides a toll free service for whenever required.

·         Appointment Reminders:

The ordinary yet an important feature is the reminders. This service reminds patients, clients, employees of their upcoming appointments through voice-calls or texts.

·         IVR Developer:

This gives the user a better option to inlay an interactive voice message with their applications, be it on websites, blogs or software projects.

 

Voice broadcasting has earned “Top 10 Virtual PBX Editor’s Choice Award (2007)” and “Hosting Week Editor’s Choice Award” for its impeccable commitment and admirable service.

Voice broadcasting offers a quick demo for the users to test its caliber and efficiency. When satisfied, there is a quick free sign-up option which completes the bond. The most differentiate feature of this site is that it gives 200 free calls to be delivered by a simple 3-4 step procedure. Not many companies offer such vivid composure.

It has a feedback section on the homepage itself, where genuine reviews from people all over the world get posted. A small extraction from the customer feedback; “I have a home based small business and saved time and money incredibly with the aid of Voice broadcasting. Now, I can talk with all my clients without making individual calls. Thanks to Voice broadcasting.”

-Ann Burket

A Home Based Small Business Professional

Voice broadcasting is currently enjoying its 13^th year in business and it shows no signs of tampering its quality, not in the near future for sure.

How can be used this services easily

There was a time when a single-line voice communication was so overrated that it was considered the biggest invention. Now the rate of development is so high that we can actually send a single voice message to millions of people, all at the same time.

The “messagizer.com” site is a Voice-Based Marketing Automation service which provides this array without any hassles. Companies generally require advertising their efficient business through bulk SMS, voice broadcasting, etc. Voice broadcasts have proved to be a critical element in this field. People seem to believe the voice rather than believing a plain text reading in their own voice.

Every company tries to fill in this most essential field in a scarce budget and that is exactly where messagizer.com has a string to attach. It does all these services of appointment reminders, delivery confirmations, event promotions, reorders, accounts receivable collection, phone surveys, etc. at an unimaginable lower cost.

messagizer.com uses a cloud-based system where one simply needs to record a voice and mention the required numbers in a spreadsheet. Then the user just has to sit back and relax, all the work is done by the site, in seconds.

There are a certain key features of messagizer.com which underlines its efficiency.

·         Message personalization with text-to-speech
User can fill in the recipient’s details with the text-to-speech feature and save the hard work.

·         Interaction with IVR
IVR helps in adding interactive functionality to calls to collect information.

·         Complete scheduling control
Access the complete Scheduling-Dashboard and schedule calls, texts, voice broadcasts as required.

·         Live transfers
Waiting for a day or two in order to connect to the respective service is a headache. The live transfer helps in connecting with the agents live, in seconds, without wasting much time.

·         Voicemail detection
When a user is on voicemail, the system auto-detects and transforms the voice broadcast into a voice mail broadcast.

·         Real-time reporting
The real-time reporting protocol lets you access the voice message reports online.

·         100% on-time delivery guarantee
A scheduled voice broadcast never gets delayed. The accuracy is beyond the expectations.

 

The main reason why one should opt for messagizer.com and the surface it is different when compared to other services is that, messagizer.com does not charge for the calls attempted. It only charges for the calls answered. If someone gets deep and faces call transfers, the service only charges for one call, and not all the transferred calls. The real-time service helps in voice message reports without any charge.

This is by far the best voice-broadcast service to promote business, develop its range and prove its integrity.